Training Workshop Details

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Personalized Individual and Group Classes Offered
SharedMall Training Workshops




2-HR WORKSHOP - SEO BASICS
Background: Search Engine Optimization (SEO) gives businesses across the world an equal opportunity and a level playing field, to compete for the prime spot on search engine results page. SEO is the most commonly adopted method to increase website traffic at no cost.
Target Audience: This workshop is for businesses that plan to launch a new website or have a website but are not ranking high in search engines and not getting much traffic on the website.
Workshop Format: The 1st half of this workshop will be a presentation introducing the basic concepts of SEO and its role in online marketing. The 2nd half of the workshop will be a practice session where we will review Google’s free Keywords Planner tool, and learn how to research and identify an effective set of keywords for a marketing strategy.
Key Takeaway: Learn how to choose the right keywords and rank higher in search engines.
Cost: $100 for personalized one-on-one session and $200 for a classroom (group) session.
Duration: 2 hours

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2-HR WORKSHOP - ADVANCED SEO
Background: Search Engine Optimization (SEO) gives businesses across the world an equal opportunity and a level playing field, to compete for the prime spot in search engine results. SEO is the most commonly used free approach to increasing website traffic.
Target Audience: This workshop is for businesses that have a basic understanding of SEO and its benefits, but have not put it to practice, or have tried but not succeeded.
Workshop Format: The 1st half of this workshop will be a presentation that will review the SEO concepts and analyze select top ranking web pages on Google. The 2nd half of this workshop will be a practice session where we will review how to use a leading 3rd party tool to analyze any competitor's SEO keywords and strategy, and learn how to benefit from it.
Key Takeaway: Learn how to outrank your competitors in search engines.
Cost: $100 for personalized one-on-one session and $200 for a classroom (group) session.
Duration: 2 hours

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2-HR WORKSHOP - SHOPPING CART BASICS
Background: E-Commerce has an integral role in enhancing SEO, and shopping cart platforms bring automation and efficiency to the processes of generating online leads and converting online leads into loyal customers.
Target Audience: This workshop is for service providers and retailers alike, that are seeking to automate online lead generation, orders, appointments, etc.
Workshop Format: The 1st half of this workshop will be a presentation offering an overview of E-Commerce and its role in an sales and marketing strategy. SharedMall's proprietary MarketingFACTTM model will be used to put it all in perspective. The 2nd half of this workshop will be a practice session, where we will review the various components of launching a fully-functional shopping cart solution, such as creating and managing listings; managing inventory and availability; enforcing local store hours; configuring COD vs. online payments; delivery and shipping rates; etc. We will also review how to manage listings and updates in an efficient manner.
Key Takeaway: Learn to essentials for launching a shopping cart tailored to your business.
Cost: $100 for personalized one-on-one session and $200 for a classroom (group) session.
Duration: 2 hours

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2-HR WORKSHOP - ADVANCED SHOPPING CART
Background: E-Commerce has an integral role in enhancing SEO, and shopping cart platforms bring automation and efficiency to the processes of generating online leads and converting online leads into loyal customers.
Target Audience: This workshop is for service providers and retailers alike, that are seeking to not only automate lead generation, orders, appointments, etc., but also to better differentiate from their competitors.
Workshop Format: The 1st half of this workshop will be a presentation offering an overview of Advanced E-Commerce concepts. The 2nd half of this workshop will be a practice session, where we will review what it takes to launch advanced e-commerce capabilities that will help differentiate and compete more effectively online. Advanced capabilities reviewed in this workshop will include launching an online/offline loyalty program; offering pickup/delivery pre-orders; managing multi-tiered member pricing, scheduling time-sensitive offers, using e-commerce data for newsletters, and more.
Key Takeaway: Learn how e-commerce can help you gain the upper hand online.
Cost: $100 for personalized one-on-one session and $200 for a classroom (group) session.
Duration: 2 hours

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2-HR WORKSHOP - ADVERTISING ON GOOGLE
Background: Search Engine Optimization (SEO) is the most commonly used free approach to increase website traffic; however, it demands time, effort, and patience, that not every business can afford. Paid advertisements are an alternate and sure way to generate website traffic.
Target Audience: This workshop is for businesses that are seeking to utilize paid ads on Google to increase website traffic.
Workshop Format: The 1st half of this workshop will be a presentation offering an overview of Search Engine Marketing (SEM). The 2nd half of this workshop will be a practice session, where each attendee will walk through the process of setting up a sample Google Ad campaign tailored to their specific budget, schedule, and audience.
Key Takeaway: Learn how to setup online ads with Google.
Cost: $100 for personalized one-on-one session and $200 for a classroom (group) session.
Duration: 2 hours

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2-HR WORKSHOP - ADVERTISING ON FACEBOOK
Background: Facebook is the most widely used social media platform. The sure way to quickly reach a target audience on Facebook is through paid advertisements on Facebook.
Target Audience: This workshop is for businesses looking to reach Facebook users through paid advertisements.
Workshop Format: The 1st half of this workshop will be a presentation offering an overview of the free and paid services available on Facebook. The 2nd half of this workshop will be a practice session, where each attendee will walk through the process of setting up a sample Facebook Ad campaign tailored to their specific budget, schedule, and audience.
Key Takeaway: Learn how to setup online ads with Facebook.
Cost: $100 for personalized one-on-one session and $200 for a classroom (group) session.
Duration: 2 hours

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2-HR WORKSHOP - GOOGLE ANALYTICS
Background: Google offers free Analytics tool to continuously capture, analyze, and make fact-based data-driven marketing decisions utilizing visitor data for any website.
Target Audience: This workshop is for businesses that already have a website, but are not actively using Google analytics in their growth and marketing strategy.
Workshop Format: The 1st half of this workshop will be a presentation offering an overview of Google Analytics and its role in your marketing and growth strategy. The 2nd half of this workshop will be a practice session, where we will walk through the process of setting up Google Analytics for a website.
Key Takeaway: Learn how to get setup and use Google Analytics.
Cost: $100 for personalized one-on-one session and $200 for a classroom (group) session.
Duration: 2 hours

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